This is Fly. No, seriously. But why would you believe a fly fishing obsessed fella from the northern reaches of Maine? Because I, ladies and gentlemen, am also pretty “Fly”. Not for a white guy, just in general.
Click the cover below, and you too can be “Fly”.
- Issue #12 of Catch Magazine is alive and kickin’, and easily gets the award for best cover to date. Maybe I’m just partial to classic salmon flies, but this one really takes the cake. Flip through the pages and you’ll soon realize that no corners were cut in this issue. A special section about fly fishing and beer…Need I say more?
Click the cover to view the latest issue of Catch Mag!
- It’s that time of the month again (I know what your thinking)!
Catch Magazine and This is Fly have seriously stepped it up, not that the level they were presented at before was anywhere near out-o-wack. After reading/Listening/watching both from front to back, I can say without a doubt that May 2010 for both magazines ranks among my favorites. The video content in both issues is absolutely stellar, the photography is some of the best I have ever seen, and the stories will make you laugh, cry, and ditch your woman for a trip to the closest body of water ALL AT ONCE! Hold on to your hats, you can never really grasp the pure awesomeness that IS these eZines until you’ve experienced them first hand. DON’T SKIM, you would really be doing yourself a great disservice. Just sit back, relax, and enjoy the ride.
Tight lines and Good Reads!
-Who loves you?!
Because Mr. Otto is so generous, he decided to release Issue 2 of his intensely popular Online Magazine to the public TWO FULL DAYS in advance. I waited up until close to 1am to get a glimpse at this work of art, and trust me, it was more than worth the loss of sleep. If you’ve been living under a rock, the premier issue from the Sleeping in the Dirt crew dropped a few months back. The second time around more than lived up to my expectations, and I know you’ll love it too!
Fully primed and ready for your viewing pleasure, here it is! Sleeping in the Dirt Mag: Issue 2. Enjoy!
- Nothing makes me smile more than a completely intentional and well deserved b*tch slap to the face of corporate fly fishing. Leaving out the sponsors, high priced ads, and focus on fancy gear, expensive trips, and “professional” fly fishermen, Sleeping in the Dirt is simple: by the people, for the people. Regular Joes from various walks of life, fly fishing because they love it and not because somebody paid them to. They don’t endorse the most expensive gear, or push you towards fancy waders and name brand jackets. All they endorse is a good time, and a love for fluffy flies and fins of all shapes and sizes.
Spawned from an already spectacular blog comes the online magazine everyone and their mother is talking about. Sleeping in the Dirt. Issue 1, Volume 1. Photographic genius and stories that you can relate to. Show some support for the fellas that support you!
The latest issue of This is Fly will blow your mind, but would you honestly expect anything less? In a world where magazines in print seem to be tanking worst than Obama’s popularity ratings, this is one publication that deserves a special edition hard copy. The Gear section is stellar, with a load of new products for the 2010 season, and the story by fly swingin’ hottie April Vokey is spectacular. Did I mention the limited edition Gold Rush tee?
More please! (Read it now!)
- Perfect Perfect Perfect Perfect Perfect. I could type it a couple thousand more times and it still wouldn’t be enough.
The debut issue of Fish Can’t Read exploded into the world of fly fishing media, and in my humble opinion it hit the ground on a serious sprint. Breathtaking photography always makes a magazine worth reading, but Fish Can’t Read offers much more. More than the dreamy trip logs from Belize or advertisements for thousand dollar fly rods, Fish Can’t Read contains one important element that all of fly fishing magazines seem to leave out, realism.
Don’t get me wrong, I’m not saying all other mags are fake, this one just keeps it real at the “exceptional” level.
The stories captivate and instantly stir up feelings from personal experiences on the water, giving off a strong sense that, in one way shape or form, we’ve all been there. A “keep it simple” attitude means that instead of dedicating half the magazine to ads, authors and editors can focus on quality pieces that jump off the page.
A perfect cast (no pun intended), a perfect layout, and a perfect premier issue. Are there room for improvements? That’s a given, although honestly I wouldn’t know where to begin. What I do know is that the people who put Fish Can’t Read together have something extremely special going, and I simply can’t wait to see what they have in store for us next.
- About a month ago Stephen Colbert sat down with Chellie Pingree to discuss Maine’s first district. I’m not usually one to laugh when people poke fun at Maine, but in this case I’ll make an exception. I mean, who knew that Portland had the third highest concentration of women living together, or that some of Maine is actually IN Canada. Priceless!
(No embed link for this video, click HERE to watch it now.)
- Issue number 7 of Catch Magazine will have you saying “It’s not fair” with the turn of every page. Simply put, the photography is breathtaking.
Click HERE to view the latest Issue. Big Tarpon and long, dreamy trout streams sold separately.
- The 19th edition of This is Fly dropped today, and as usual it is packed full of goodies that the traditional Fly Fishing mags tend to leave out. Take for instance the beautifully unique and intricate art of Adam Haynes, or the imensly entertaining story about sight fishing for Stripers on the waters of Martha’s Vinyard. Take a look for yourself, and you too will soon discover that issue 19 is every bit as good as issue 1 was.
To view Issue 19, click HERE.
- The fellas over at Moldy Chum threw this up on the blog earlier today, once again assuring that I’m not missing out on the latest greatness that the Fly Fishing world has to offer. With that said, It’s only fair that I do you all a favor and pass the information along!
The FlyFish Journal’s premier issue is due out in Mid September, and I can’t wait to find it in my mailbox. While not all of us are lucky enough to get an advanced copy damn you Moldy Chum dudes there is still time to get on the Subscription list to assure that you don’t miss the first issue. For those of you who wish to help the TFFJ fellas out by Fly the Flag, you can also sign up for a Subcription Package that includes a sweet t-shirt for just a “tid-bit more.” A classy deal indeed.
Tight Lines —-< ‘((((><
- The latest issue of This is Fly was released today, and as always, it’s a good one. My favorite highlights of the issue include a great Guide to Fishing Photography, as well as a Man/Fish vs Fly Fisherman piece that will make you laugh and scratch your head at the same time!
So what are you waiting for? Take a gander at the latest edition of This Is Fly, and see for yourself what the world of Fly Fishing looks like through the eyes of fishermen from a younger generation (Stories of unrealistic month long trips to New Zealand not included).
(Click the Cover to View Fool!)
Read up and hit the water ladies and gents, summer is in full swing!
- I’m a slacker, but most of you already knew that.
Days late but still great, Issue 17 of This Is Fly magazine is ready and waiting for your viewing pleasure. Packed full of the usual greatness and can’t miss content, this month’s issue even sports a colorful story about catching Muskie on the fly (page 17). Very impressive indeed!
So kick back, relax, and visit ThisIsFly.com to read the latest issue. Have I ever given advice that wasn’t worth taking?
-Coming to a computer screen near you, the 16th installment of This Is Fly was released today for your viewing enjoyment. This latest issue features a great section on the “Long Haul,” more great location stories, a few spreads of some flashy gear, and the introduction of a brand new This Is Fly T-Shirt.
Check out the latest issue HERE!
-It was a night of milestones as Saint Patty’s day festivities kicked into high gear across the country. I find it only fitting that on the night that Up’North surpassed 2,000 readers, Marty Brodeur of the New Jersey Devils won game number 552, giving him the lone spot on top of the goaltender victories list. While this has nothing to do with fishing (you know a BS connection is coming) I feel like not mentioning this great achievement would simply be unacceptable given my die hard Devils fan status. In front a sellout crowd, Brodeur earned the 3-2 victory in front of many friends and family. He cut the net from the goalposts as a keepsake commemorating the long road traveled to reach superstar status as the Leagues greatest goaltender. Thursday night at 7 eastern the NHL network will air a one hour special highlighting Brodeurs career and celebrating his many accomplishments, be sure to check it out.
Here comes the connection!
- Hockey Nets = Good, Gill Nets = Bad. Don’t forget to sign Capt. Gordon’s Gill Net petition if you haven’t already!
I feel like it’s this kind of excitement that ultimately draws fans to the sport. The NHL has had some attendance issues over they years, and this year is no exception. BUT, many fans saw Brodeur break the record at their very first Devils game, which goes a long way towards hooking many potential hockey fans. Like Hockey or any other sport Fly fishing has issues attracting attention and gaining “fans.” I feel like the lack of media has alot to do with Fly fishing getting such a bad reputation among non-fisherman. What little media attention we do get seems to paint the “sport” as one strictly for old retired folk and rich lawyers and doctors. Trout Unlimited: On The Rise provides some relieve from this age old image, but I feel like more needs to be done. More companies need to start marketing their products towards younger crowds and developing clothing and gear that are appealing to all ages, not just the Sunday best fishing type. This is where I feel sites like THISISFLY.COM play a huge role in attracting younger generations to the sport. Edgy articles and gear that appeals to all ages can be found in the pages of this eZINE, and I’m almost positive if they went paper they would out sell 90% of fishing publications almost overnight. The guys at Felt Soul Media and Fly Boys Fishing also play a huge role in generating excitement for fly fishing and introducing new people to the sport. Instead of the slow moving boring documentary style that is seen on Television daily, these guys provide hard fishing action and do their best to portray their excitement to viewers. While nothing can truly match how exciting catching any fish on a fly rod really is, these forms of media provide the best possible way of at least generating a buzz and raising some “What If” questions from people thinking of picking up a fly rod for the first time.
I feel like the uprising of many fly fishing blogs also play a large role in generating excitement for fly fishing. While most of the younger generations sit at computers more than any past generation, it becomes increasingly difficult to reach them through print media. Sites like Moldy Chum, Trout Underground, Buster wants to Fish, and Roughfisher are what got me thinking about creating Up’North, a move that has only further immersed me in Fly Fishing. I can’t imagine where I would be if these sites didn’t exist, but im pretty sure Up’North Maine Fly Castings would still be a distant dream. For me, these blogs are still today the most important part of my Fly Fishing life outside of Fishing itself. I can only imagine how many younger viewers navigate these sites daily and learn new things about the sport. If even my little blog based in Northern Maine is getting upwards of 200 views a day, just think of how many new readers that translates to across the many fishing blogs out there now. The amount is surely staggering.
Still, not enough is being done to generate excitement for Fly Fishing. While I feel like these are all steps in a possitive direction, it will undoubtedly take the work of a larger company to jumpstart the fly fishing industry. When generating attention for anything marketing is key, and fly fishing is no different. I’ll continue to do my part in hopes that one day our children will look back and see fly fishing as a sport that IS, not a sport that WAS.
-Good Morning all,
This morning I’d like to bring some attention to what is being regarded as one of the best documentary films in Maine’s History.
*The Allagash Wilderness Waterway – it has been a highway to the Native Americans; a vital corridor to Maine’s lumber business; a world-class canoe trip. The Allagash River’s uses have been as varied as its twists and turns. Its mystical hold on visitors is unlike that of no other place in Maine. Come discover the history of the Allagash Wilderness Waterway – from its creation in 1966 to the present – with those who live and work there. Northrunner explores the history of this gem of a park in the middle of a working forest. Learn why this place is so revered – and engenders so much passion. Patrick McGowan, Andrew Collar and Kyle Hockmeyer have created a beautiful portrait of this recreational treasure. They explore the sporting camp tradition of the Allagash region and meet some of the folks who call the river home.–Maine Bureau of Parks and Lands
-While I’ve yet to see this documentary, all signs seem to show that It offers a clear, accurate view of the history of the Allagash told through the people that have lived it, and are currently living it today. When I get the opportunity to view the film, I’ll be sure to post my thoughts on it in the form of review. The Allagash is also a HUGE part of fly fishing in Northern Maine, and offers more productive fishing waters that any other place in the state.
Read more about “Northrunner,” and find out how to get your copy HERE!